Sign up for SimplyPuts™. You’ll need a brokerage account (e.g., E*TRADE, TD Ameritrade/Schwab, etc.). If you’re unsure, you can start with paper trading.

When you sell puts, you must keep enough cash in your account to cover a potential assignment (i.e., the purchase of 100 shares per contract at the strike price).

No. Our service is built for speed for people who don’t have time for research. We screen hundreds of stocks each week to find the best trades so you don’t have to.

This is not day trading—you typically place a transaction and let it sit until expiration, which is normally around 30 days out.

We usually trade throughout the day and don’t target the opening print. Some services execute at the instant the market opens and then report those prices—results you may not be able to match.

Our trades aren’t ultra time-sensitive like short-dated options, so if you miss an alert you can often enter later the same day or even the next day.

Yes—our returns are what they are. We make a trade, alert you, and update our spreadsheets. No fudging. No games. We pride ourselves on transparency and aim to beat the broad markets.

It varies. Some days go by with no compelling setups; sometimes we’ll do three in a day. We don’t overwhelm you with picks.

2025 (through August): we sold puts on 143 stocks. In March we selected 40; in May, 10. Overall you can expect at least several per week.

During earnings season we typically slow down—we generally avoid holding puts through an earnings announcement because this strategy is about selling premium and letting it expire, which can be riskier across earnings.

Primarily large- and mid-cap companies—no penny stocks and no OTC. We prefer businesses with at least a ~$5B market cap, often higher.

Yes. It’s about % return and compounding over the long term. This isn’t a “get rich quick” scheme.

You’ll need enough cash to cover potential assignment if a put is exercised. Remember: 1 option = 100 shares, so keep sufficient funds to purchase 100 shares at the strike if assigned.

Yes. Our service is built for long-term investors looking to build a portfolio of quality stocks purchased at a discount. Based on historical actuals, selling our selected puts leads to assignment roughly 25%–30% of the time.

Assignment is a feature, not a bug—we only sell puts on strong, up-trending companies. You aim to earn the put premium and, when assigned, continue with covered calls for additional income while holding the shares.

Yes. Any time you invest in the stock market there’s risk of loss. Our system aims to reduce risk in three ways:

(1) We focus on strong, up-trending stocks with solid fundamentals and favorable coverage from reputable firms.

(2) We typically sell out-of-the-money puts, providing a buffer before potential assignment.

(3) If we own a stock that’s down, we write covered calls at or above the original assignment price to work back toward breakeven while generating income. This approach can take time, but historically it has produced positive results on the vast majority of picks over time.